The increase in demand, by today’s society, for new formulas to maintain and preserve a youthful appearance requires research and development of innovative technologies and aesthetic treatments.
The practice of continuous exercise and a balanced diet are essential to maintain it but, according to the results obtained from a European survey promoted by Allergan, adequate skin hydration is a key measure of anti-aging frequently forgotten.
The objective of the survey, carried out in the United Kingdom, France, Germany, Italy and Spain, has been to obtain a vision of the understanding, attitudes and behavior of women and men regarding skin hydration and the role that This plays in the anti-aging process.
Having healthy skin means having it hydrated
- The survey, completed by more than 11,000 people (approximately 50% men and 50% women) and aged between 21 and 59 years -2,004 respondents in Spain-, reveals that 95% of Europeans are not aware that dehydration of the skin is equivalent to the proliferation of wrinkles.
- The definition of ‘healthy skin’ is another point on which respondents differ. For Germans (64%), British (57%) and Italians (52%) it is skin without blemishes or redness, while for the French (59%) it is one that looks radiant and luminous, for the Spanish, on the other hand, (55%) is one that has a smooth appearance.
- The results reveal the consensus that to have healthy skin it is important to keep it hydrated. However, over 45% of men and 41% of women admit they don’t fully understand what ‘hydrated skin’ means. The Italians (23%) are the European respondents who show the greatest consideration towards deep hydration treatments (injectable treatments), followed by the Germans (22%).
Spaniards do not know the real state of their skin
- For Spaniards, wrinkles are the main cause of concern (27% of the population) when skin ages. In addition, it is in summer when the greatest concern for the skin is manifested (35%).
- To keep skin hydrated, 70% use creams, lotions or moisturizers, 61% drink more water and 19% use special creams for dehydrated skin. According to research, 34% of men and women are considering cosmetic surgery or an injectable deep moisturizing treatment. However, only 2% admit to having undergone a similar intervention.