Odd Molly expands its range of products with the launch of a sun care line for skin, in association with the Swedish pharmaceutical multinational CCS. These new products emerge as a natural extension of the existing skin care line, bringing the same femininity and sensuality with the “laid-back Sunday morning” sentiment.
The line includes two body lotions with different solar protection factors, a special lotion for the face, a lip balm with medium protection and an after sun lotion. These products, produced entirely in Sweden, will be marketed at Odd Molly’s international outlets, in addition to those selected by CCS.
A fresh and natural line
- The inspiration for the solar line comes from the Odd Molly clothing collection, which is based mainly on the purity and naturalness of the materials. Cotton and silk, which feel fantastic against the skin, are the basic components of the line. The composition of the products stands out for its unique ingredients with a seductive touch, which allows us to enjoy our skin and our soul.
- “Odd Molly’s idea is that you take care of yourself and feel good about yourself. Expanding our product offering into a skincare line comes as a natural necessity in the development of our product range and a fantastic complement. We chose CCS for being a trustworthy partner with whom we can create a world-class product, but who at the same time understands our brand and the sentiments we intend to convey with our project,” said Christina Tillman, CEO of Odd Molly.
- The products have been designed based on Odd Molly’s target audience: women whose challenge is to be them, who follow their own path with the desire to live their own life, and who do not hesitate to take care of themselves.